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Reckitt Benckiser selects 20:20rdi to measure & improve sales

Reckitt Benckiser selects 20:20rdi to measure & improve sales

Reckitt Benckiser is one of the world's largest healthcare & household comapnies with sales in excess of £8billion and operations in 60 countries worldwide. 20:20rdi is absolutely delighted to announce an important strategic collaboration to support RB's customer facing teams with its Sales Director's Dashboard service.

RB's business is extremely complex - it operates across many diverse categories nd has a huge number of skus. With modern retailing demanding constant innovation and flexibility, RB is continuously launching innovative new product  and promotional initiatives to drive its sales forward.

With such complexity it is vital o manage the 'big things', so 20:20rd has adapted its service to provide a series of '80-20' reports to highlight to managers where the biggest opportunities lie, either by sku or by store.

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